SEO or search engine optimization is a tricky thing. Just when you think you have figured it out, what you are doing to supposedly boost your site’s search engine ranking could actually end up hurting you. The worst thing that could happen is for your website to get penalized by Google! When this happens, all of your efforts go down the drain. It is therefore important to work only with top and proven SEO agencies because they tend to implement realistic and attainable goals for your business. While the ones that offer ranking in just a few days might be tempting, the quick success could come at a drastic price.
Here are some of the techniques that the best SEO agencies would advise you steer clear from:
Spammy Guest Blogs
In 2014, guest blogging was a liable way to generate backlinks and boost SEO for your business or website. But today, things have changed and guest blogs are no longer regarded of value, at least not by SEO crawlers anymore.
This conclusion might be a bit sweeping, but there are still some aspects wherein guest blogging can be good for your SEO efforts. For example, guest blogging that are designed to provide industry insight and share actual valuable content are good. For guest blogs that aspire to only produce backlinks to their website, think again! You need to know the difference between legitimate and spammy guest blogging. It won’t be hard to identify one from the other even if you are not an SEO expert.
This is one of the updates to the Google algorithm concerning linking and SEO that many website owners are still unaware of. Optimized anchors basically refer to using the keywords that you are targeting to get ranked as anchor text for the links.
In order to avoid being penalized for the use of optimized anchors, it is important to use naked URLs or branded URLs instead. The link is still there but Google will no longer be alerted by adding them into your optimized keywords, which can be a cause to spam.
There was a time wherein website owners would share their links to as many websites as possible. Nowadays, Google is smarter than that! When working with SEO agencies that promise to send out your links to as many directories or websites as possible, you should beware! Google now puts more weight on the quality of the links rather than its quantity. If your link appears in websites or directories that are not related to your niche, then it could work against your favor! Hence, focus on building natural links within websites that are of a similar niche as yours.
If you are new to SEO or lack the expertise, you can find the best Australian SEO agencies at https://getmoretraffic.com.au/. It is important to work with true SEO experts to ensure that every strategy in place will have a gradual but sustainable result for your business. Moreover, you are not wasting your money on SEO techniques that actually hurt your website.